Before freelancing, as a Group Creative Director at Translation, Matthew oversaw, and built a group of multi talented creatives that helped expand the NBA by telling stories of why they played, not how they played. Created memorable campaigns on the importance of being a good neighbor, a good agent, and having a big head for State Farm. Extended the skillset of the NFL Youth, and redefined what it means for the NFL to Be Strong. Blessed a former Champs Sports employee with a store of their own, rebranded an Island and helped LeBron play his first home game in his actual home, for Sprite.

While continuing to help the agency’s partners go from talking about culture, to making culture.

Prior to Translation, Matthew worked internationally, and domestically on creating global campaigns for wide range of clients. Transforming Absolut Vodka for a modern audience, or redefining soccer, not Football for the MLS, and creating a hotel for a beer brand, and helping people have online swagger.