Peloton Olympics

Peloton isn’t a bike. Its a community of over 4.4 million people. Our focus was to shift the focus from Peloton products to Peloton people and inspire people to train like a champion, with actual champions in the communities they represent.

Anthem Film

Olympian Films

Individual Social films for each Olympian athlete to tell their stories of how the peloton communities they’re part of, and how it helps them get better at what they do.

Olympian Photography for OOH