Whoop 5.0 Launch
Backed by PHD’s and worn by MVPs, Whoop has been instrumental in bringing out the best in pro and amateur athletes for close to a decade. For the release of their newest, most high powered device, Whoop wanted to kick things into a higher gear, unlock the potential of not just athletes, but the whole world.
Welcome To The Awakening
The new platform ‘Welcome To The Awakening’ invites everyone to push against the culture of heath and wellness, and find a new way to better. Partnering with the highest performers in sports and culture, we launched a rally cry for everyone to snap out of their zombie state, and wake up to a better version of themselves.
Asset Capture & Visual Library
Working with photographer Joe Perri we captured a visual library of images that WHOOP would use throughout the year on their media channels.
